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Lilith Games also gets to keep all the revenue if users download the games directly from its website. While 9Game still takes a 50 per cent cut, emerging app store TapTap takes no revenue tax. Network Inc.’s TapTap, Alibaba’s 9Game and its own website. Lilith Games said Rise of Kingdoms, which was launched on Wednesday, is now available on Apple’s App Store, X.D.

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Moreover, some new games such as Pascal’s Wager now appear exclusively on TapTap for Android devices as the young platform collects no fees from games. “In fact, the gaming industry has long been in an era where ‘quality content is king’.”Īccording to several Chinese media reports, Tencent Holdings and NetEase have both tried to negotiate with app stores to lower the 50 per cent fee over the years. “How Genshin Impact and Rise of Kingdoms have refused to work with mainstream Android app distributors means that the evil mantra of ‘distribution is king’ is becoming bankrupt in the gaming sector,” wrote Pei. In a research report by Sinolink Securities, analyst Pei Pei said a dispute over the revenue split and a desire for more control by developers over their games, were likely the primary reasons for the pull-out. The stand-off comes in the same week that 13 Western tech companies including Spotify, Epic Games and Match Group formed a coalition to push back at the so-called platform tax that Apple takes from game sales via its app store.Įpic, which makes the global hit Fortnite, has launched a vocal campaign against Apple’s 30 per cent revenue tax and has pushed its own game platform Epic Games Store, which collects 12 per cent of game revenue by comparison. Lilith Games and miHoYo did not immediately respond to requests for comment by the Post. Get the latest insights and analysis from our Global Impact newsletter on the big stories originating in China.īoth Huawei and Xiaomi declined to comment for this story.

The withdrawals come after the game developers demanded that the app stores take less than a proposed 50 per cent cut of revenue from game sales on their platforms, according to two people familiar with the situation, who declined to be named as the information is not public. The two games have also disappeared from the app stores run by Vivo and Oppo. But the two developers announced last Friday that they would not be available on Huawei and Xiaomi pre-loaded app stores. Lilith Games’ Rise of Kingdoms and miHoYo’s Genshin Impact have both racked up millions of preregistered users ahead of the China National Day holiday. The two most anticipated Chinese games this autumn will not be available on the app stores of popular Chinese phone brands Huawei, Xiaomi, Vivo and Oppo amid disagreement over revenue sharing, according to people familiar with the situation.